How does big data affect direct mail? We discuss how advanced technologies secure better personalization strategies for direct mail campaigns.
Advanced Personalization Strategies with Big Data Read More »
We discuss the basics of behavioral economics and how you can leverage these decision triggers in your direct mail campaigns.
Behavioral Economics and Decision Triggers in Direct Mail Read More »
We discuss the basics of sequential storytelling in direct mail marketing, including how to plan an engaging and successful long-term campaign.
Sequential Storytelling in Direct Mail Campaigns Read More »
How can you use neurodesign to boost your direct mail campaign’s response rates? We discuss how to utilize these principles successfully.
Neurodesign in Direct Mail: Leveraging Cognitive Psychology Read More »
How can you craft an effective direct mail campaign? We discuss how businesses can target by age in their direct mail campaigns to successful results.
Direct Mail Age Targeting: How To Craft Your Campaign to Reach the Right Age Read More »
How do you create a high-impact direct mail campaign? We discuss critical factors for maximizing ROI, such as design, targeting, and more.
Maximizing ROI: Strategies for Designing High-Impact Direct Mail Campaigns Read More »
Why should you avoid purchasing mailing lists? We discuss why businesses should opt for EDDM instead of buying mailing lists.
What You Need to Know About Mailing Lists Read More »
What is the best direct mail size for your business? We discuss the benefits of postcards and fliers in direct mail marketing.
What Works Best for Direct Mail Marketing, Postcards or Fliers? Read More »
How do you measure direct mail campaigns? We discuss key performance metrics that measure success.
Success Metrics for Direct Mail Campaigns Read More »
green thumbs up and red thumbs down over direct mail postcards
The Pros and Cons of Direct Mail Marketing For Small Businesses Read More »
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