Want to get your business in front of local homeowners? You need a strategy that meets them where they are—both in their mailboxes and online.
Homeowners are prime customers for everything – especially service based industries such as home improvement, landscaping, insurance, cleaning services, real estate, and so much more.
But, what’s the real secret to success? How do you actually ensure your message is reaching homeowners? The answer – a smart, strategic mix of direct mail and digital marketing.
Every Door Direct Mail® – Reach Homeowners Mailbox
When it comes to targeting local homeowners, Every Door Direct Mail (EDDM®) is the ultimate tool. With zero mailing lists required, you can send postcards straight to mailboxes in your chosen neighborhoods. It’s simple, affordable, and one of the most trusted ways to reach customers.
Why EDDM Works for Local Marketing
EDDM is a powerful tool because it puts your marketing message directly into homeowners’ hands. Whether you’re promoting a special offer, a new service, or a seasonal deal, direct mail ensures that your brand is physically in front of potential customers.
Key Benefits of EDDM for Local Marketing:
- Target the Right Homeowners – EDDM allows you to specifically select an option to target homeowners, ensuring your message reaches the most relevant audience for your business.
- Pinpoint Neighborhood Targeting – Choose ZIP codes and neighborhoods to focus on prime customer areas.
- High Trust Factor – 76% of consumers trust direct mail when making purchasing decisions.
- Proven Customer Acquisition – 39% of consumers have tried a business for the first time because of direct mail.
- Exceptional ROI – Small businesses rank direct mail as the #1 offline ROI driver.
- Strong Future Outlook – 87% of advertisers plan to increase or maintain their use of direct mail in 2025.
With EDDM, your brand becomes a household name in your community. And, with the ability to target only homeowners, you can be confident that your message reaches the audience most likely to take action.
Reaching Homeowners Online – Nextdoor Ads
While direct mail is an essential local marketing channel, it’s equally important to engage homeowners online—right where they spend their time.
Digital ads can reach homeowners on multiple platforms, but if you want to connect with them in a highly targeted and trusted online space, Nextdoor is the ultimate solution.
What Are Nextdoor Ads?
Nextdoor is a hyper-local social networking platform where neighbors connect to discuss community news, recommendations, and local businesses. It stands out as the platform for local marketing because it fosters real interactions between neighbors, making it an ideal place for businesses to build trust and credibility.
Why Market to Homeowners on Nextdoor?
- Unmatched Local Reach: One in three U.S. households uses Nextdoor, offering businesses an unparalleled opportunity to engage with homeowners in specific geographic areas.
- Homeowner-Dominated Audience: 77% of Nextdoor users are homeowners, making it an ideal platform to promote home-related products and services.
- High-Trust Community: 67% of users share recommendations, meaning a well-placed ad or promotion can lead to word-of-mouth referrals.
- Word-of-Mouth at Scale: 94% of Nextdoor neighbors trust recommendations from their peers on Nextdoor, making it a prime channel for local brand advocacy.
- Direct Access to Decision-Makers: With over 90% of Nextdoor users being primary or joint shoppers, advertising here ensures you’re reaching those who make household purchasing decisions.
By combining EDDM and Nextdoor Ads, your business owns the local marketing game—reaching homeowners where they live, connect, and make buying decisions.
The Perfect Local Marketing Strategy
To dominate your local market, your marketing needs to be multi-channel. Here’s the winning formula:
- Use Every Door Direct Mail to ensure your message reaches every homeowner in your target area with high trust and engagement.
- Leverage Nextdoor Ads to reinforce your brand online, tapping into a highly engaged and trusted local audience.
By implementing these strategies together, you can maximize your reach, increase brand awareness, and drive more sales from local homeowners in your community.
If you’re ready to take your local marketing to the next level, start planning your next direct mail campaign and Nextdoor advertising strategy today! Click here to get started.
