Launching a new business, reopening after renovations, or celebrating a significant milestone? A grand opening is your moment to shine, and direct mail – specifically Every Door Direct Mail (EDDM) – can make it unforgettable.
Direct mail is a powerful tool for grand openings because it puts your message directly in the hands of your community. With EDDM, you can easily target specific local neighborhoods or ZIP codes without needing a mailing list, permit, or prior experience. This means your grand opening invitation lands right where it matters – in the hands of potential customers who are just a short distance from your business.
Direct mail has staying power – unlike digital ads that disappear with a swipe, postcards and flyers are tangible and often displayed on refrigerators or bulletin boards, reminding recipients of your big day repeatedly.
Tips for Using Direct Mail for Grand Openings
1. Start Early
Timing is everything. Start planning your direct mail campaign at least 6-8 weeks before your grand opening. Mail your postcards about 2-3 weeks before the event to give your audience ample time to mark their calendars.
2. Focus on Local Targeting
Leverage EDDM’s geographic filters to target neighborhoods near your business. Think about where your ideal customers live and choose routes that align with your target demographics.
3. Include a Compelling Offer
A grand opening is a perfect time to entice new customers with a limited-time offer. Whether it’s a “Grand Opening Discount” or a “Free Gift for the First 50 Visitors”, make sure your offer is clear and irresistible.
4. Use Eye-Catching Design
Bold, vibrant colors, high-quality images, and a clear call-to-action (CTA) are essential. Include your logo, event details, and contact information in an easy-to-read format.
5. Encourage Social Engagement
Include a QR code on your postcard that links to your event page or social media profile. This makes it easy for recipients to RSVP or learn more online.
6. Reinforce with Digital Marketing
Pair your direct mail with digital channels. Promote your grand opening on social media and through email marketing to maximize reach and frequency, keeping your event top of mind.
What to Include on Your Grand Opening Postcard
Your postcard should be a mix of excitement and essential information. Here’s what to include:
- Headline: Grab attention with phrases like “You’re Invited to Our Grand Opening!” or “Celebrate with Us!”
- Subheadline: Add a brief description or an enticing offer, like “Join us for live music, free giveaways, and exclusive discounts!”
- Event Details: Clearly state the date, time, and location.
- Call to Action: Encourage action with phrases like “RSVP Now!” or “Bring this postcard for a free gift!”
- High-Quality Imagery: Showcase your business, products, or a sneak peek of the grand opening festivities.
- Contact Information: Include your address, phone number, website, and social media handles.
- Map/Directions: If your location is tricky to find, include a small map or a note about parking.
Grand Opening Postcard Inspiration
Dwelling Place Church
Dwelling Place Church’s grand opening postcard is effective with bold typography and clear event details. The front grabs attention, while the back provides essential information – date, time, location, and social media handles. A QR code makes it easy for recipients to access more details.
Medical Optometry America
Medical Optometry America’s postcard combines bold design and a clear value proposition. The headline “See what’s new in the neighborhood!” grabs attention, and the free dry eye screening offer motivates visits. Key details, specialties, and contact info are well-organized, making it easy to take action.
Commerce Park Apartments
Commerce Park Apartments’ postcard stands out with bold visuals like balloons and vibrant colors. It clearly presents event details – date, time, location, and rent credit offers. Community and home features, plus a giveaway, make it engaging and informative.
Value Loads Laundromat
Value Loads Laundromat’s postcard highlights new services with a bold “GRAND REOPENING” headline. Bright colors convey freshness, while offers like “Free Dry on Mondays and Wednesdays” attract attention. Clear address and contact info ensure easy access.
Nav-A-Gator Bar & Grill
Nav-A-Gator Bar & Grill’s postcard combines a welcoming design with vibrant food and riverfront images. The headline “Your Favorite Riverfront Restaurant is Back Open!” grabs attention, while features like fresh food, live music, and airboat rides create excitement. The “$5 off $50 or more” offer adds an incentive.
Make Your Grand Opening Unmissable
With the right preparation, direct mail can turn your grand opening into a community-wide celebration. Use EDDM to get your message out, make a lasting impression with stunning postcard designs, and pair your mail efforts with digital outreach for maximum impact.
Ready to get started? Let’s make your grand opening the talk of the town!
