Yearly Customer Growth Projections for Local Retailers
We explore the annual customer growth projections local retailers should consider when utilizing a direct mail strategy.
Yearly Customer Growth Projections for Local Retailers Read More »
Setting Customer Acquisition Goals for E-commerce Direct Mail Campaigns
How can you set realistic customer acquisition goals for your next direct mail campaign? We cover a few simple strategies to set and achieve your targets.
Setting Customer Acquisition Goals for E-commerce Direct Mail Campaigns Read More »
Direct Mail Retargeting and Conversion Optimization
How do you create effective direct mail retargeting campaigns? We discuss the best strategies for retargeting recipients who have not yet converted.
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Advanced Personalization Strategies with Big Data
How does big data affect direct mail? We discuss how advanced technologies secure better personalization strategies for direct mail campaigns.
Advanced Personalization Strategies with Big Data Read More »
Behavioral Economics and Decision Triggers in Direct Mail
We discuss the basics of behavioral economics and how you can leverage these decision triggers in your direct mail campaigns.
Behavioral Economics and Decision Triggers in Direct Mail Read More »
Sequential Storytelling in Direct Mail Campaigns
We discuss the basics of sequential storytelling in direct mail marketing, including how to plan an engaging and successful long-term campaign.
Sequential Storytelling in Direct Mail Campaigns Read More »
Neurodesign in Direct Mail: Leveraging Cognitive Psychology
How can you use neurodesign to boost your direct mail campaign’s response rates? We discuss how to utilize these principles successfully.
Neurodesign in Direct Mail: Leveraging Cognitive Psychology Read More »
Direct Mail Age Targeting: How To Craft Your Campaign to Reach the Right Age
How can you craft an effective direct mail campaign? We discuss how businesses can target by age in their direct mail campaigns to successful results.
Direct Mail Age Targeting: How To Craft Your Campaign to Reach the Right Age Read More »
Maximizing ROI: Strategies for Designing High-Impact Direct Mail Campaigns
How do you create a high-impact direct mail campaign? We discuss critical factors for maximizing ROI, such as design, targeting, and more.
Maximizing ROI: Strategies for Designing High-Impact Direct Mail Campaigns Read More »
What You Need to Know About Mailing Lists
Why should you avoid purchasing mailing lists? We discuss why businesses should opt for EDDM instead of buying mailing lists.
What You Need to Know About Mailing Lists Read More »
