For roofing companies looking to generate high-quality leads, direct mail marketing remains one of the most effective advertising strategies. With Every Door Direct Mail (EDDM), roofers can target homeowners in need of roofing repairs, replacements, and inspections—right in their local area.
In this blog, we’ll highlight five real roofing postcard designs from successful Taradel roofing clients, and share free templates to help you launch your next direct mail campaign.
Why Direct Mail Works for Roofing Companies
Unlike digital ads that can be skipped or ignored, direct mail puts your message directly into the hands of homeowners—making it a powerful tool for roofing companies.
According to recent marketing studies:
- Direct Mail is the #1 Offline ROI driver for construction and home service companies
- 77% of construction businesses are increasing or remaining stable with their direct mail usage
- 76% of customers trust direct mail ads which is imperative when choosing someone to fix their home structure
- EDDM allows you to target entire, specific neighborhoods in your service area that are likely to need roofing services.
With bold visuals, strong calls-to-action, and compelling offers, a well-designed roofing postcard can generate new leads and drive more business for your company.
What Roofers Should Include on Their Direct Mail Postcard
To ensure your roofing direct mail postcard grabs attention and converts leads, make sure to include these key elements:
- A Bold Headline – Use attention-grabbing phrases like “Free Roof Inspection!” or “Is Your Roof Ready for Storm Season?” to immediately engage homeowners.
- High-Quality Images – Show before-and-after photos, a professional roofing job, or a trusted team at work to build credibility.
- A Strong Call-to-Action (CTA) – Clearly tell recipients what to do next, such as “Call for a Free Quote” or “Scan the QR Code to Book an Inspection.”
- Special Offers or Discounts – A limited-time discount or free service (like $500 off roof replacements) adds urgency and drives responses.
- Trust Signals – Highlight certifications, warranties, or customer reviews to reinforce reliability (BBB A+ Rating, Google Reviews, Fully Licensed & Insured).
- Clear Contact Information – Make it easy for homeowners to reach you by including your phone number, website, and address in a large, easy-to-read font.
5 Roofing Postcard Examples That Get Results
Here are five real-world roofing postcards used by Taradel clients to generate leads and book more jobs.
1. Primo Roofing – Free Roof Inspection Offer
Why it works:
- Bold “Free Roof Inspection” banner immediately grabs attention.
- Clear list of services including roof repair, replacement, and insulation.
- Strong call-to-action (CTA) with phone number and location makes it easy for customers to respond.
2. Shane David Roofing – Before & After Visuals
Why it works:
- Before & after photos show real transformation, building trust with homeowners.
- QR code for instant quotes creates an easy, mobile-friendly response option.
- Simple, clean layout with a focus on “quality work” messaging.
3. Villa Roofing – Commercial & Residential Expertise
Why it works:
- “More than just roofing” headline broadens appeal to different types of customers.
- Bullet points highlight key services, making the message quick to digest.
- Call-to-action with free estimate & contact details drives immediate response.
4. Atlantic Roofing – Local & Trusted Branding
Why it works:
- “Hello Neighbor!” headline creates a personal, friendly tone.
- List of credentials (BBB A+ Rating, Google Reviews, Warranty) builds trust.
- Large, easy-to-read contact info encourages immediate action.
5. Dr. Roofer – Urgent Call to Action
NOTE: This client designed their postcard using our Free Online Design Tool!
Why it works:
- “Don’t Wait Till It’s Too Late” creates urgency for homeowners to act.
- $500 off promotion adds a financial incentive.
- Professional, clean design emphasizes reliability and expertise.
3 Free Roofing Postcard Templates
At Taradel, we know how important great design is for direct mail success. That’s why our in-house creative team has designed three free EDDM postcard templates specifically for roofing companies.
Each template is guaranteed to print with optimal results and meet USPS requirements—so you can focus on getting leads, not worrying about design issues.
Click on any template below to start customizing it!
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Affordable Roofing Solutions
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Need A New Roof?
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Free Storm Assessment
View all our roofing postcard templates here!
How to Get Started with Your Direct Mail Campaign
Ready to launch your own direct mail campaign? Here’s how:
- Choose your target neighborhoods – Focus on areas with high homeownership rates and a higher household income.
- Pick a compelling offer – A discount, free consultation, or VIP service package can make all the difference.
- Design an eye-catching postcard – Use professional imagery, strong headlines, and a clear call-to-action. (HINT: make it extra easy by selecting one of our templates above!)
- Send with Every Door Direct Mail (EDDM®) – No mailing list needed. Simply select your routes, and we’ll take care of the rest!
Track your results – Use a special promo code or a dedicated phone number to measure campaign performance.
Launch Your Roofing EDDM Campaign Today
With the right direct mail strategy, your roofing company can attract new customers, drive more calls, and increase sales. Whether you’re offering a free inspection, promoting a seasonal discount, or showcasing your expertise, EDDM postcards put your message directly into the hands of local homeowners.
👉 Ready to get started? Choose one of our free roofing templates and customize your postcard in minutes!
