Every Door Direct Mail (EDDM) postcards are a powerful tool for contractors looking to make an impact in their local communities.
Designed by our in-house professional team, these postcards not only meet USPS guidelines for optimal mailing but also use proven design techniques to engage potential customers and drive responses.
Below, we’ll take a closer look at some of our top-performing contractor postcards and explore what makes each of them a standout example of effective direct mail.
1. Construction and Remodeling Postcard – Encouraging Action with Urgency and Benefits
This postcard, aimed at homeowners considering remodeling or new construction, uses large, bold text to ask, “Are You Looking to Redesign Your Existing Space?” The layout is clean and modern, with a call to action to “Call Us Today,” emphasizing a 48-hour response time for consultations. It also includes a 15% discount offer for those who schedule by a specific date, creating urgency.
Key Elements:
- Engaging Question in Bold Text: The postcard leads with a question that targets the recipient’s needs and immediately draws them in.
- 48-Hour Consultation Promise: Offering a guaranteed response time sets this contractor apart and appeals to customers looking for quick results.
- Discount for Immediate Action: The limited-time discount provides motivation for recipients to reach out sooner rather than later.
Why It Works: This postcard’s focus on prompt, high-quality service and exclusive discounts appeals to homeowners who may be eager to start their project and want to work with a responsive, reliable contractor.
2. Pool Lighting Postcard – Bringing Pools to Life with Color
This postcard for a pool lighting service uses a powerful before-and-after approach. The “before” image shows a standard pool, while the “after” photo reveals the dramatic difference that color LED lighting can make. The vibrant “Convert to Color for $315” offer is clearly displayed, and the card emphasizes benefits like remote control, multiple color settings, and a 50,000-hour lifespan.
Key Elements:
- Before-and-After Photos: These instantly showcase the visual impact of the service, allowing customers to see the potential transformation.
- Clear Offer with Pricing: The pricing is bold and upfront, removing guesswork and making the service accessible.
- Benefits in Bullet Points: Quick, easy-to-read benefits reinforce the service’s value and appeal to homeowners looking for upgrades.
Why It Works: By focusing on visual transformation and emphasizing convenience, this postcard captures attention and positions the service as a fun, easy upgrade for homeowners.
3. Insulation Services Postcard – Comfort and Savings Through Efficiency
The insulation services postcard emphasizes comfort and energy efficiency, with a primary message of “Your Comfort is Our Trade!” The design uses a green color scheme associated with eco-friendliness and energy savings, along with a list of key services, like “Attic Hatch Upgrades” and “Spray Foam Insulation,” and rebate details from the Efficiency Maine program.
Key Elements:
- Green Color Theme: This color choice aligns with the message of energy savings and environmental benefits, appealing to eco-conscious customers.
- List of Services and Benefits: Clearly displayed bullet points provide a snapshot of available services, while the rebate program highlights potential cost savings.
- Local, Veteran-Owned Branding: Phrases like “Your Local, Veteran-Owned Insulation Experts in Maine” establish trust and community alignment.
Why It Works: This postcard appeals to practical, eco-conscious homeowners who value energy efficiency and cost savings, using a design that reinforces the benefits of insulation upgrades.
4. Roofing Repair Postcard – Addressing Immediate Needs with Special Offers
This roofing postcard is targeted at homeowners dealing with hurricane damage. The message is direct, with phrases like “$799 Hurricane Beryl Repair Special!” accompanied by clear before-and-after images of roof repairs. The postcard also emphasizes free inspections and tarps, offering reassurance to those who may be dealing with emergency repairs.
Key Elements:
- Bold, High-Impact Offer: The pricing offer is featured prominently, addressing a specific pain point with a limited-time repair special.
- Before-and-After Photos: These images validate the quality of work and show recipients what they can expect from the service.
- Service Incentives: Offering free inspections and tarps appeals to homeowners who need immediate assistance but may be concerned about costs.
Why It Works: By addressing an urgent need with a straightforward offer, this postcard provides immediate value and comfort to homeowners facing storm-related damage.
5. Home Remodeling Postcard – Showcasing Lifestyle Enhancements
This postcard for a general contractor takes a more sophisticated approach, highlighting high-quality service with beautiful property photos that demonstrate lifestyle enhancement. The layout is clean and professional, with images of beautifully remodeled spaces, and the call to action, “Start Your Journey Today! Call now to schedule your free, no-obligation 3D Design Consultation,” invites homeowners to begin the transformation process.
Key Elements:
- Lifestyle Imagery: Large, professional photos illustrate the contractor’s ability to create luxurious, functional spaces, appealing to high-end customers.
- Value Proposition: Phrasing like “enhancing your lifestyle and boosting property values” appeals directly to the customer’s desire for improved living spaces and increased home value.
- Free Consultation CTA: Offering a free 3D design consultation makes the service approachable and encourages potential clients to take that first step.
Why It Works: This postcard’s aspirational imagery and message resonate with homeowners who want to elevate their space, positioning the contractor as a trusted partner in achieving dream renovations.
6. Tree and Land Management Postcard – Safety and Maintenance Focus
This postcard emphasizes the importance of well-maintained trees for both safety and aesthetic appeal. With services like “Removals,” “Land Clearing,” and “Storm Damage Service,” it appeals to homeowners looking to manage their landscapes efficiently. The professional crane image gives a sense of the scale and capability of the contractor.
Key Elements:
- Safety-Oriented Message: Highlights the practical and safety benefits of tree services.
- Comprehensive Services List: A bullet-point list of specific offerings makes it easy for recipients to identify their needs.
- Financing and Off-Season Discounts: Adds value for budget-conscious homeowners.
Why It Works: This postcard appeals to safety-conscious homeowners, showcasing a contractor who can handle large, complex jobs.
7. HVAC Summer Giveaway Postcard – Engaging Seasonal Offer
This HVAC service postcard stands out with its “Summer Giveaway” for a free cruise, which creates excitement and seasonal relevance. Alongside essential services like “AC Check-Up” and “Duct Cleaning,” it offers incentives that encourage immediate scheduling.
Key Elements:
- Seasonal Giveaway: A unique offer that engages customers and encourages participation.
- Multiple Service Discounts: Presents various discounted services for quick, affordable fixes.
- Bright, Summery Design: The cruise ship image aligns with the season and draws attention.
Why It Works: This postcard’s combination of practical services and an exciting giveaway appeals to both immediate and long-term customer needs.
8. Storm Damage Repair Postcard – High Visibility and Direct Messaging
With a bold “Hail or Storm Damage?” headline, this postcard directly addresses a common concern for homeowners in storm-prone areas. It offers a free roof inspection with a QR code and highlights a military and referral discount, adding further incentives.
Key Elements:
- Bold Headline: Catches attention with a clear, relevant question.
- Discount and Free Inspection: Adds value for customers concerned about damage costs.
- QR Code for Instant Access: Simplifies the process of booking an inspection.
Why It Works: This straightforward approach resonates with homeowners facing storm damage, positioning the contractor as a quick, accessible solution.
9. Handyman Service Postcard – Comprehensive Services with Discounts
This postcard offers a “We Do It All” approach, listing numerous services from “Appliance Installation” to “Power Washing.” With several discount coupons and a 24/7 call-to-action, it positions the contractor as a versatile, reliable option.
Key Elements:
- Service List for Versatility: Highlights a wide range of handyman services.
- Discount Coupons: Provides savings incentives, making services more accessible.
- 24/7 Contact Option: Builds trust and availability.
Why It Works: The broad service offerings and discount options appeal to a wide audience, from homeowners needing small fixes to those planning larger projects.
10. Home Remodeling Postcard – Turning Homes into Dream Spaces
With high-quality interior photos and a call to “Turn Your Home Into Your Dream Home,” this postcard for a remodeling service appeals to homeowners interested in upgrading their living spaces. The “10% Off” discount adds motivation to start now.
Key Elements:
- Aspirational Message and Imagery: Beautiful images inspire homeowners to dream big with their renovations.
- Discount for Immediate Engagement: Encourages recipients to take action with a limited-time offer.
- Before-and-After Photos: Showcases transformation potential and builds credibility.
Why It Works: The emphasis on quality, combined with the limited-time discount, appeals to homeowners looking to make significant improvements to their spaces.
These postcards are expertly crafted by our in-house design team to maximize engagement and response. Each design element—from clear calls-to-action to aspirational imagery and seasonal offers—has been carefully chosen to resonate with homeowners and encourage them to reach out.
Want to learn more about designing your next standout postcard for your contracting business? Visit our design page here.
