Introduction
Imagine receiving a postcard that catches your eye, promising a discount at a local restaurant or a free treat just for stopping by. It’s no surprise that 53% of consumers say direct mail has influenced them to dine out or order takeout, and 40% feel more positively toward businesses that offer coupons or discounts.
Direct mail works because it’s tangible, personal, and offers real value—especially when it includes enticing offers. The right promotions can help you not only get customers in the door but also keep them coming back for more!
Ready to boost your direct mail campaigns? Here are seven special offers designed to drive engagement and increase repeat visits.
1. Loyalty Cards / Punch Cards
Offering a loyalty or punch card is a smart way to encourage repeat visits. Studies show that 39% of consumers are more likely to make a repeat purchase if they are offered a deal.
For example, a postcard could offer a “Buy 5, Get 1 Free” punch card for coffee shops or “Earn 1 Free Entrée After 10 Visits” for restaurants. This approach not only incentivizes initial visits but also builds customer loyalty over time.
2. Percentage Discounts
One of the most popular direct mail offers is a simple percentage discount. Whether it’s “20% Off Your First Order” or “15% Off Any Purchase Over $50,” these offers attract attention and create urgency. For new customers, this type of discount reduces the perceived risk of trying your restaurant for the first time.
3. Buy One, Get One Free (BOGO)
BOGO offers (e.g., “Buy One Sandwich, Get One Free”) are among the highest-performing promotions because of their value-driven appeal. These deals are compelling for customers since they double the perceived benefit of the offer. BOGO can also increase foot traffic as customers often bring a friend, potentially turning a one-time purchase into a two-person experience.
4. Free Item with Purchase
Everyone loves free stuff! Offering a free item with a purchase, such as “Free Dessert with Any Entrée” or “Get a Free Coffee Mug with a $30 Purchase,” creates excitement and drives additional sales. This tactic not only entices customers to visit but can also increase average order value as customers aim to qualify for the free offer.
5. Referral Discounts
Referral programs leverage the power of word-of-mouth marketing. A direct mail postcard could feature a “Refer a Friend and Get $10 Off Your Next Purchase” offer. Not only does this motivate the current customer to return, but it also helps generate new leads for your business. It’s a win-win strategy that taps into the trust customers have with friends and family.
6. Limited-Time Offers
Limited-time offers create a sense of urgency and can be highly effective in driving quick responses. For instance, a postcard could advertise “This Week Only: 20% Off All Burgers!”. Urgency motivates consumers to act faster, increasing the likelihood that they will respond to your direct mail campaign.
7. New Customer Welcome Offers
A personalized welcome offer can be a great way to build relationships with new customers. You could include a postcard that reads, “Welcome! Enjoy $5 Off Your First Meal with Us.” This type of warm, personal introduction helps build rapport and creates a strong first impression that encourages customers to try your restaurant.
Conclusion
Direct mail remains one of the most effective channels to drive customer visits and sales, especially when paired with enticing offers. Whether it’s a loyalty card, percentage discount, BOGO, or a welcome offer, the right promotion can make all the difference. Consider integrating one or more of these strategies into your next campaign to maximize results and create lasting customer relationships.
